Lego All The Way
28th January 2008
Celebrating 50 Years of brick building plastic
toy is still the favourite with millions of kids after
half
a century. It was voted the toy of the 20th century,
it has hundreds of millions of fans, and it hurts when you
step on it
barefoot.
Lego is today celebrating its 50th anniversary with
a year of events planned, including an attempt to build
the world's tallest Lego tower in Windsor.
In 1958, Dane Godtfred Kirk Christiansen came up with
the plastic interlocking brick which hasn't changed in
50 years. But it was his dad Ole who started the company
in 1932, and two years later named the firm Lego by taking
the
first two letters of the Danish words Leg Godt, meaning "play
well". What he didn't know was that in Latin, the
word Lego roughly translates as "I put together." Now
the company is the fifth biggest toy manufacturer in
the world with annual sales of nearly £800million.
So if you spent your childhood building everything from
fire stations to space ships, here's your brick-by-brick
guide to the classic toy.
The story so far
1932:
Master carpenter Ole Kirk Christiansen establishes his
business in the Danish village of Billund, making
ladders, ironing boards, stools and wooden toys.
1947:
Christiansen becomes the first person in Denmark to buy
an injection
moulding machine for toy production,
and he starts making plastic bricks.
1958:
Lego makes the breakthrough by launching the Lego brick
in its present form. The key is the interlocking
principle which offers unlimited building possibilities.
1961:
The Lego wheel is invented allowing kids to build Lego
cars.
1966:
The first battery-driven Lego train is produced, complete
with rails and a motor.
1967:Lego
Duplo hits the shelves, aimed at toddlers.
1974:
The first of the Lego family figures are produced, although
they're much bigger than the ones we know now
and were made completely of bricks.
1977:
Lego Technic is born. Aimed at older kids, the more complicated
system allows for the construction of working
models.
1978:
The Lego mini figure as we know it now is created. The
figures are scaled down from previous models and
given movable arms and legs.
1979:
The first Lego space set is launched, complete with Lego
astronauts.
1989:
The successful Lego Pirate line of products is launched.
1998:
Lego Mindstorms is launched, offering computerised Lego
robots
which can be programmed to perform different
operations.
1999:
The new Star Wars range hits the shelves on the back
of George Lucas's new films.
2001:
The Lego Bionicle range is launched, featuring an original
set of characters complete with their own
storyline based on Polynesian mythology.
2004:
The company decides to return to its core business by
focusing on products using the classic Lego brick.
2008:
Lego marks its 50th anniversary.
How the bricks are made
The Lego brick is made from plastic. During the moulding
process, the plastic is heated to 232°C until its consistency
is similar to dough. It's then injected into the moulds
at apressure of between 25 and 150 tons. It takes several
seconds to cool and eject the new elements.
The moulds used in production are accurate to within
two thousandths of a millimetre, and the accuracy of
the moulding process means only 18 elements in every
million
produced fail to meet the company's quality standards.
All Lego elements are fully compatible, regardless of
when they were made over the last 50 years or in which
factory.
Building up the facts
More
than 400 million children and adults will play with Lego
bricks this year. It
would take 40 billion Lego bricks to reach the moon. There
are 62 Lego bricks
for every person on the planet. If
all the Lego sets sold in a year were stacked together,
they would fill a football
pitch to a height of 77.8m. Children
spend five billion hours a year playing with Lego bricks.
There
are 915,103,765 different ways of combining six eight-stud
bricks of the
same colour. Seven
Lego sets are sold every second. Lego
is sold in more than 130 countries. There
are four Legolands around the world. The
original is in Billund, Denmark,
while the others are in Windsor,
Germany and California. More
than two million Lego bricks are manufactured every hour
of every day. The
world's tallest Lego tower was built in Toronto, Canada
last year. It used
almost half a million bricks
and reached a height of 95ft. The
number of Lego bricks sold in a year would reach more than
five times around
the world. The
eight robots and 15 automatic cranes that work in the Lego
warehouse in Billund can shift 660 crates
of
bricks in and out every hour. Lego
is the world's largest tyre manufacturer, turning out 306million
miniature tyres
a year for its miniature
vehicles. The
world's largest Lego Christmas tree was the 30ft of green
plastic displayed in Oberhausen, Germany
in
2003. It used 250,000 bricks and took 1800 hours to build.
2.4
million people across the world are members of the Lego
Club. The
world's largest Lego statue is the 25ft tall Sitting Bull
in the company's HQ in Billund, Denmark,
and contains
1.5 million bricks.
Top Gear presenter Richard Hammond credits Lego with
helping him recover from his brain injuries following
his jet car crash in 2006. He said: "It's really
good therapy." The Lego company is still a family-owned
business, having netted its owners £3billion so far. 'Lego's annual
sales are nearly £800m'
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